The logo, a chamomile flower, reflects the purpose of the website. It represents respite from the stress and uncertainty that family caregivers face everyday. The chamomile motif appears regularly in the illustrations throughout the site and printed material.
The broad age range of the audience requires a website that is visually appealing and engaging for all age groups, while still being easy to navigate. The website would most likely be used on a smartphone or tablet, as caregivers are often on the go, and more likely to use the site regularly on a smaller device.
Unlike other websites for caregivers, Day to Day uses illustration as opposed to photography. As caregiving is a highly emotional subject, I felt conceptual illustrations would capture those raw and complex feelings better than traditional photography. The simple animations add an element of surprise, without distracting too much from the text.
The website includes articles relating to the mental health and wellbeing of the family caregiver. This animated illustration was inspired by a blog article by Dr. Zachary White from The Unprepared Caregiver.
The website is accompanied with print material as well. This pamphlet was created for doctors and healthcare professionals to give to their patients’ companions. The text was taken with permission from the website of the AARP (American Association of Retired People).